"It ain't Hip Hop to me..." What happened to BEP?
“About 30 minutes into every concert on the Black Eyed Peas' current tour, band leader will.i.am performs a freestyle rap, riffing on text messages sent by audience members. It's a flashy solo turn for the musician who has steered the group since 1995. It's also a moment in the spotlight for the tour's primary sponsor, BlackBerry, which delivers the messages scrolling up two huge screens on the stage.
On its path from rootsy L.A. hip-hop troupe to pop juggernaut, the Black Eyed Peas have been escorted by a parade of corporate backers. From Coors to Levi's, Honda to Apple, Verizon to Pepsi, brands have padded the group's video budgets, underwritten its tours and billboarded band members in prominent places. When Apple was preparing the 2003 launch of the iTunes store, The Peas' "Hey Mama" became the first song associated with the iconic campaign's dancing silhouettes, a point of pride for will.i.am, the band's frontman.
For the musician, wooing potential corporate partners has become as integral to his job as the DJ sets he does on tour at after-parties sponsored by Bacardi. Often will.i.am pitches the concepts himself using "decks" that sum up the Peas' package, frequently in PowerPoint form.
"I consider us a brand. A brand always has stylized decks, from colors to fonts. Here's our demographic. Here's the reach. Here's the potential. Here's how the consumer will benefit from the collaboration."
If will.i.am wasn't in music, "He'd be the best ad executive on Madison Avenue," says Randy Phillips, president and CEO of the concert promoter AEG Live. "I've never seen anyone more astute at dealing with sponsors' and companies' needs and understanding their brands." He says he's planning to have the rapper deliver a seminar to AEG's global marketing team.
Marketers love the Black Eyed Peas for the rainbow ethnicity of the band's four members. They like its global fan base, and its fetching party anthems like "Boom Boom Pow" and "Imma Be." They like that the band achieves the near-impossible in these post-Michael Jackson times—making both kids and their parents feel cool. All this has turned the Peas into what seems like the only pop ensemble that a fragmented America can agree on. Though the members rhyme, it's not a rap group. Its chugging dance beats, spacey effects, and repetitive hooks have been engineered as party mixes."
45% of Students don't learn in first 2 years of college
Reblogged from http://phi2010.blogspot.com
Thursday, January 20, 2011
45% of students don't learn much in college
In the Huffington Post.
The research of more than 2,300 undergraduates found 45 percent of students show no significant improvement in the key measures of critical thinking, complex reasoning and writing by the end of their sophomore years.
My Response:
The history of MF DOOM's debut album OPERATION: DOOMSDAY is a spotty one - it's been released in at least two different versions on different labels, out of print, bootlegged, and even released once with a cheap scan of the original cover.
This Spring DOOM's own label Metalface Records will be releasing the first complete & remastered version of OPERATION: DOOMSDAY, containing the original album, alternate versions, b-sides and instrumentals - 51 tracks total - with all new artwork and two deluxe, metal formats:
LUNCH BOX 2/CD and METAL 4/LP BOX each containing a 32-page lyric book, and set of 10 cards with images of the Operation Doomsday MCs.
Stones Throw will have an advance sale on these two formats. Complete photos and pre-sale will be announced soon. The artwork, which we previewed last year, was created by Jason Jagel and Jeff Jank, who also designed Doom's 2005 album MM FOOD.
SOURCES:
the instrumental is done and so are the lyrics but it has yet to be recorded.
here are the lyrics
Requiem
Just a flick of her wrist sent me swirling into autobahn speeds searching for a need to flee the octagon. Its part of the service surely noticed and converted into something more then I could offer at the moment. I’m heavily wounded, she moves in for the kill but decides to shift the blame just to add to the guilt. It’s bad enough I already feel discomfort, now she’s out to remind me of what I took from her. Licks her lips slowly trying to taste the musk scent left in the air she could almost smell the blood. I was left leaking looking lower then my reasons. I could barely even stand, how the hell am I still breathing? Mildly amused at the strength that I exude; expression like kabuki as I finally made a move. I let out a laugh and took a few steps just to stand eye to eye and mumble under my breath… “I took our time together put it all in a pile and watched it all escape as I lit up the torch. Why force the issue. We can never be friends but with every failed attempt I see you beat a dead horse.”
I’m not like the rest of them, squandering and miscreant. At your funeral, yes I will sing your requiem. Finally sleeping fully covered up by leeches. One with your own kind I hope you rot in pieces.
Love bites and razorblades, reasoning on why you’re late. I don’t need to guess, I smell the traces of his aftershave. I started to speak but decided to just leave; I promptly turned around just to hear your speech. So every now and then I must be on your mind because writing random letters must take up some time. I kind of cut it close but my teeth held my tongue back. All I did was smile as you held my heart with both hands. Staring with a rotten calm eyeing up your bloody palms; arguing the nerve to take what’s left before it’s gone. I can feel the pressure extruded by every finger pressing in your nails just to make it wither. Whether or not you think this makes it better, the selfishness displayed doesn’t compliment your figure. Oh great, I can almost hear your response…“without me you wouldn’t write these songs.” “There’s truth in that statement but you’re missing the point, I’m actually really grateful for what happened. There’s no looking back because we both made a choice. Sorry, I no longer supply what you’re lacking.”
I’m not like the rest of them, squandering and miscreant. At your funeral, yes I will sing your requiem. Finally sleeping fully covered up by leeches. One with your own kind I hope you rot in pieces.
She dug her teeth into my veins trying to suck out all the plasma, draining my excuses thirsty chasing down an answer. I am just a man and we no longer are a tandem, when your heart turns black I will gladly eat your cancer while it still beats clumping fluids on floor. Rhythmically it speaks all the sayings I ignore. Constantly it leaks leaving stains upon the sleeves of both extended arms twitching mildly out of reach. Rolling on my back trying to catch my breath I inhaled quick trying to fill my chest. Exhaled, oops, there you went along with every other problem as a consequence. I got to my feet with a hand on the dresser, finally stood up and felt so much better. Shook off the shock when the lights switched off and all I heard was a loud voice talk… “I took our time together put it all in a pile and watched it all escape as I lit up the torch. Why force the issue. We can never be friends but with every failed attempt I see you beat a dead horse.”
I’m not like the rest of them, squandering and miscreant. At your funeral, yes I will sing your requiem. Finally sleeping fully covered up by leeches. One with your own kind I hope you rot in pieces.

